MAKING THINGS HAPPEN IS OUR MISSION
The following cases explain what we've done and how we help our clients. Although the cases explain specific situations the expertise and capability we bring is universal. These challenges exist in almost every business on Earth.
In each case we've shown the main resources and capabilities we brought to bear.
We worked closely with the client team to launch a brand new business. The new business sits alongside a FTSE 350 player in the online price comparison sector.
We got under the skin of the brief by building a framework to understand the challenge. To solve the challenge we would have to develop a media planning strategy (omnichannel) that would tell us the right content, through which channel would deliver the appropriate ROI.
Once in place we could develop the campaigns. The first phase focussed on all of the launch materials. In particular online/social video content. Underpinned by constant program management discipline during the crucial design and development phases. The product is now launched online with the TV campaign due to air in early 2019.
Resources Deployed - #strategicthinking #blackbook #scoping #teambuilding #partnerbriefing #standardsetting #omnichanneldevelopment #structuredvisualthinking #mediaplanning #programmanagement #creativity #filmmaking #contentstratgies #partnerdevelopment #socialstrategies #orchestration #marketscanning #mediainnovation #inspiringtalks
Bring inspiring thinking to a very broadly distributed team in the critical supply chain. As the world changes was the business doing all it could to stay innovative and think creatively about its options.
The solution was to gather the team in one of the geographies (London) and hold conversations about the art of the possible. But we wanted to really make people stop and think. This meant getting everyone out of their comfort zone and alter their perceptions.
We created an entire journey. 60 people went on a voyage of discovery. We organised everything from the moment they woke up. We brought them into the creative heart of London. We took them into places where we had curated the best speakers and experiences.
We had contributors facilitate conversations and inspire interactive debate about new concepts and technologies. We developed ways to spark change in those who have direct responsibility for the future of this global business.
It really worked. The team emerged much more engaged and inspired about their work. They built stronger relationships with their peers and their ambitions for the future. The effects of the sessions had long lasting effects. In short - more clarity and far more confidence and yet more motivation for the task ahead.
Resources Deployed - #brieftaking #programscoping #blackbook #eventdesign #venuesourcing #curation #eventproduction #programmanagement #creativity #filmmaking #facilitating
Change. Traditional businesses are designed to withstand change. These organisations are built on proven processes over long periods of change and proven to work at that time. But times change and our work was wholly focussed on bringing in the new ideas and methods.
Initially this meant shifting age old habits. Traditional processes were being overtaken by digital. This meant wholesale change of technology and of behaviour - business transformation. The goal was always cost and time efficiency savings.
Once we had successfully altered the core processes of digital capture, storage and distribution we shifted to bringing all forms of future thinking by designing and building a global innovation lab model.
Resources Deployed - #situationawareness #blackbook #creativity #programmanagement #partnerselection #partnermanagement #administration #orchestration #marketscanning #culturalchange #motivation #programdesign #marketscanning
An already successful print and online magazine in the 'Disruption' space asked us to increase awareness and reach.
We proposed and then built an annual event. A conference rammed full of immerse experiences and top level speakers on the topic that effects us all. This has now been running for two years and has been wildly successful.
From concept and design through to date to day project management and administration we've developed everything alongside the publishers. We identified and brought in the best speakers and exhibitors from all the latest and most innovative domains. Robotics and AI to disruptive methods for Healthcare and Farming - everything that can be disrupted will be disrupted.
We helped to promote and bring the event to a major audience and year on year the effect has been dramatic.
Resources Deployed - #blackbook #eventdesign #curation #themedevelopment #eventproduction #programmanagement #creativity #filmmaking #socialamplification #stagemanagement #orchestration #marketscanning
KICKSTARTING THE TRANSFORMATION JOURNEY
The GA Group is an incredible business. It’s a collection of interior design companies mostly focussed in the hospitality sector and specifically in luxury hotels. Based in London, Budapest, Shanghai and Kuala Lumpar. The sole aim was to open the Directors’ eyes to what’s going on in the wider world.
We can’t help but make that the most meaningful and relevant it can be. That means we study the drivers of change & disruption that are likely to affect their marketplace. In every market on Earth that means everything from leadership behaviour and business models to what’s going on digital, technology, data and AI, VR, AR, blockchain and the internet of things/us.
In this day and age every business has to focus hard on being aware of their customer. That means being masters of everything - the technologies of connectivity, social media and customer experience. More importantly it means appreciating the implications of change and what we do in business - in GA’s case - designing experiences that resonate.
They came away with a buzz and an injection of inspiration as well as an appreciation of the magnitude of change happening in the world, But mostly they gathered insights into the future with a glimpse into the art of the impossible as well as the possible.
As a part of their 3 day senior management (The Global Board) meeting I delivered the results of some out of the box research.An interactive presentation of what was happening in the outside world. We had a really engaging/enlightening discussion that is now informing their future plans.
Resources Deployed: #marketscanning #blackbook #challenge #partnerrelationships #facilitation #workshopping #inspiring
Adstream is one of those dream businesses - they know what they are doing and they have a very clear proposition. At this time and with so much overdue change in the marketing industry they have never been more relevant.
They bring all your marketing and production processes together into one identifiable process. They cover it all from idea to delivery and as a result you get far greater visibility, productivity, insight and performance.
IT’S A BEAUTIFUL THING
Because I had been responsible for similar challenges in my earlier career I started to work alongside the CEO Lisa Lavender to act as a general counsel and guide from an objective and experienced point of view. I was hugely empathetic to their issues - especially when it came to dealing with and working through increasingly disruptive digital technologies and new business models
My main role has become a valuable approach with many other clients - a confidante - a sounding board, advice when needed, bringing different and fresh ideas on a wide range of things. My role was about sharing freely all my knowledge, experience and connections in these areas.
The task ranged from identifying and then problem solving to helping identify new prospects from my network by generating interest in the proposition and providing industry insights to the wider team enabling more relevant approaches to prospects.
Resources Deployed: #blackbook #workshops #experience #design #education #lifelessons #leadership #curricula #diversity #engagement #integration #stimulus
Most organisations have been built in a particular way, to well trodden policies and standards. Many of them are now outdated and unfit for the world we inhabit. In particular the recruitment policies have been based on stereotypes from the past.
As a result businesses lack the vital diversity that leads to creativity in every sense. Business leaders are now ever more aware of the need to embrace differences of life and thought in general as well as gender, race and sexuality.
It's now beyond doubt that the capabilities needed are more likely to come from these rich pools of talent in order to succeed in this new world.
Many of our clients benefit from our access to talent and capability - from wherever it comes. We've made it a central part of our work to identify the best people and capability regardless of traditional stereotypes. It starts with education - breaking down the barriers and misconceptions that trap our progress as societies and civilisations.
Read the Amazon best selling book - Rough Diamond by Nicole Yershon.
Resources Deployed: #experience #education #lifelessons #leadership #curricula #diversity #engagement #integration
18 is the Havas Global Laboratory designed to bring innovation to the clients. The idea is powerful. The UK Group CEO wanted to push the concept even harder to improve awareness, create more value for the clients and generally make 18 more central to the agenda.
Over several phases of work we brought the whole topic of innovation to everyone's attention. Any and every method of bringing inspiration and creativity to bear to all the staff was applied. Creating higher order creativity and innovation for the benefit of clients was our mission.
We created many different partnerships designed to inject new thinking and ideas into the mix. As a result we could connect innovation directly into our clients for the benefit of everyone involved.
Resources Deployed: #blackbook #workshops #techfasts #partnerships #scanstartups #startupweekend #startuptours #innovationdays #weekendhackathons #incubators #accelerators #socialmedia #awarness #internalawareness #mediaattention
The future of ticketing. For the client and partners in the room this was an important topic to debate. Especially if you are a major rail network and focussed on retaining and growing your customer base.
Our questions challenged the idea that tickets are even a necessary component in the future. Given the rise of new devices and biotech concepts, such as implants, there's no shortage of new possibilities for consumers demanding mobility rather than physical evidence of a ticket.
We researched all marketplaces for how payments will evolve in the future and made that the focus of attention. It changed the entire nature of the discussion forcing the client to remark that this was the first time a workshop designed to ‘make them stop and think’ had actually made them stop and think.
Resources Deployed: #marketscanning #blackbook #challenge #partnerrelationships #facilitation #workshopping #inspiring
In the Leisure & Hospitality Industry the competition is always extremely intense. Whether it's a network of coffee shops, a chain of restaurants, hotels or bars - the best customer experience is now the most fiercely fought territory.
Gathering the right minds to debate important topics related to the future health of these businesses is a powerful way to change outdated mindsets, push towards new boundaries and generate fresh ideas.
Subjectivity can often be the enemy. Especially when seeking better solutions to important challenges. All clients have a disadvantage when it comes to thinking differently and outside of the normal run of things. We are often invited to contribute to these conversations - in particular where the future is concerned.
From our experience over many years we've seen the power of better questions. Through better questions we generate better thinking. And that's the critical ingredient if we’re to avoid sailing headlong into dangerous waters.
Resources Deployed: #marketscanning #blackbook #challenge #stimuluscreation #facilitation #workshopping #inspiring #structuredthinking
OUR PASSION FOR EDUCATION
Teaching people how to make a difference to their own lives really motivates me.
I don’t think this is the exclusive terrain of the school, but there are great schools. So, it was a major privilege to be asked by the Associate Dean of Ravensbourne university, Paul Sternberg.
During some of my previous work with the University I became an honorary fellow of the University. This was through the work created with the Rough Diamond diversity scheme. It ran for 10 years and help many of the students into real careers. This was developed between Ravensbourne & Ogilvy Uk
Disruption Discussions are a big part of how I kick things off with many of our projects. Opening peoples eyes to the incredible possibilities our world offers is often more inspiring to the youth than it is to the older generations - whose job it is. We need to wake people to the possibility as early as possible.
GETTING THE STUDENTS ON COURSE
We created a series of courses beginning with 2 hour introductory sessions which led into an online course dedicated to ‘intrapreneurship’.In addition there were courses for the post graduate students. Students from a range of countries across different ages took the courses on open Innovation and the rise of the early adopter. Each class consisted of 30 students.
JUDGING THE POST GRADS
Another massively rewarding aspect of life at Ravensbourne is being a judge. The students present their work to an assessment panel to receive the marks toward their final grades. This is the culmination of their 3 month course on Business and Innovation. Many start up ideas are presented through the course and I’m privileged to be constantly surprised by the quality of ideas and the applicability beyond the University.