Work and clients
Cases from Ogilvy Labs and since. We name clients only where the work is already public.
Ten case studies
Ogilvy Labs, 2002 to 2016
Twice a year for over a decade, each semester brought the outside world in on one subject and ended with a Lab Day for the whole agency.
It began in 2002 with streaming, years before YouTube or Netflix existed.
1,000+ at one Lab Day
A global car maker
A live address to every member of staff, in 19 countries and five languages. It had never been done. It went out live.
22,000 desktops
A soft drinks brand
We met the people behind the technology two years before the brief arrived. When it came, we knew who to call.
Millions of downloads
A London council
No client had asked for behavioural thinking, so Nicole found one with a real problem and applied it there first. It became part of the agency’s behavioural science practice.
Still running today
Future talent, from 2012
A new route into the industry for creative talent the agency never found, built with educational partners including Ravensbourne.
Impact. Best Collaboration at the 2016 National Undergraduate Employability Awards, with Ravensbourne.
A book in 2017
Danone Early Life Nutrition
“All the logistics and planning of the day were executed perfectly.”
Impact. 60 supply chain leaders from around the globe, who left more engaged and more confident.
One day
GoCompare
We worked with GoCompare on the launch of WeFlip, its switching service.
Impact. WeFlip went live. The CEO credited NYC with “strong support at a critical time”.
2018 and 2019
A Grade I listed landmark
Banners and light on a historic building in the City. The hard part was months of permissions and heritage rules. Then one evening, it simply worked.
Grade I listed
A professional membership body
We brought strategic thinking and media planning from the collective, and kept them working as one team.
One story
A global beauty group, Paris, 2026
A working session for leaders, not a keynote. Five behaviours from one career, then the group took on its own real challenges.
Five behaviours
Selected work, 2022 to 2026
What NYC did, and the outcome where it is public. Each entry carries its source.
Team UK, for the Lady Mayor, Dame Susan Langley
Campaign Convenor to the Lady Mayor: stakeholder engagement across the City, strategic planning, programme coordination, campaign governance and cross-sector partnerships for the Team UK and Unsquaring the Square Mile campaign. Run jointly with Group Partners.
Outcome. The City of London Corporation says more than 200 businesses and organisations joined Team UK. The Mansion House facade was lit with City facts in early November 2026, and Nicole was admitted to the Freedom of the City of London on 3 November 2026.
Source: City of London Corporation, LinkedIn; Nicole Yershon, LinkedIn; LinkedIn profile, experience
Full case study to follow
Part-time Innovation Lead, a few days a month, bringing an innovation lens to how Stark thinks, pitches and operates. Kerry Stark and Nicole first worked together on the 3D Print Show and the Virtual Reality Show.
Outcome. No public outcome figures.
Source: Nicole Yershon, LinkedIn, 18 March 2026; Stark Global Events, About us; LinkedIn profile, experience
Full case study to follow
Amsterdam
Speaker at Emerce EDAY 2026: ‘Master the friction. Own the future.’
Outcome. Speaking engagement.
Source: Emerce EDAY, speaker page; Nicole Yershon, LinkedIn
Full case study to follow
Fontainebleau
A session on the intrapreneurial mindset inside a CEDEP executive programme for a global organisation in Paris. Nicole was asked to be the case study herself: five traits of an intrapreneur, starting with ‘treating reality as temporary’ and ‘not becoming the company’.
Outcome. No public outcome. The end client is not named.
Source: Nicole Yershon, LinkedIn, 24 October 2026
Full case study to follow
Spoke at a Sage day for SME founders on going from building Ogilvy Labs as an intrapreneur to leading The NY Collective as an entrepreneur: ‘the messy middle’.
Outcome. Speaking engagement. No outcome figures published.
Source: Nicole Yershon, LinkedIn, 13 February 2026; The NYC blog, ‘When Empathy Becomes Strategy’
Full case study to follow
International Media Top Convention, Hilversum
Interviewed on stage by Rick Nieman at the 10th IMTC dinner on ‘How do you organise creativity?’, for about 100 invited media executives at Beeld & Geluid. Also ran a Creative Jamming AI session.
Outcome. Speaking and workshop. Covered by Broadcast Magazine.
Source: The NYC blog, Dutch Media Week 2024; Broadcast Magazine; The NYC blog, Creative Jamming AI session
Full case study to follow
Savoy Place, London
Fireside chat with Shazia Ali at a research and insights forum, on a day with a keynote by Hannah Fry.
Outcome. Speaking engagement.
Source: LinkedIn
Full case study to follow
Trustee since 2020 and Chair since June 2025. Judged the Tech and Digital category of the awards in 2022 and 2024.
Outcome. Governance and judging role.
Source: LinkedIn; The NYC blog, judging 2022; LinkedIn profile, experience
Full case study to follow
The NY Collective’s own event, Soho House White City
‘The Good, The Bad, The Ugly in AI’: a morning of speakers and panels on trust, ethics and opportunity in AI, part of Nicole’s Fearless breakfast series.
Outcome. Down to the last few tickets a week before, by Nicole’s own account. No attendance figure published.
Source: LinkedIn; LinkedIn; LinkedIn
Full case study to follow
A MasterClass for the year’s intake: the first outing of her ‘Human As Tech’ talk.
Outcome. Speaking engagement.
Source: LinkedIn
Full case study to follow
Good Pitch Summit
Judge at the virtual Good Pitch Summit for purpose-driven entrepreneurs.
Outcome. Judging role.
Full case study to follow
Manchester
Panel, ‘The Girl With the Loudest Voice: how to find your voice, opinions and cheerleaders’, at Everyman Manchester, followed by a ‘Watch Me Bloom’ profile in December 2022.
Outcome. Speaking engagement.
Source: The NYC blog, panel; The NYC blog, Watch Me Bloom
Full case study to follow
INESE, Madrid
Invited back as keynote, on creativity in innovation and vice versa: how to spark creativity, from outside the insurance industry.
Outcome. Speaking engagement.
Source: The NYC blog; LinkedIn
Full case study to follow
Clients
Organisations Nicole Yershon and The NY Collective have worked with, spoken for and advised, from the Ogilvy Labs years to today.
Shown in one colour at a matched optical size.
