The NY Collective Good Questions Ask Nicole
Close up of a welding arc closing the last seam on a steel joint, gold sparks flying from the join

Nothing is real until it connects.

Strategy doesn’t exist until it’s built.The future doesn’t arrive until it’s found.

What we do

The map is drawn.
We bring the people onto it.

We come in once the plan exists. Big plans need specialists no organisation keeps on staff. We bring them in, people we know and trust. We have spent decades meeting them.

Nicole Yershon in profile beside a large street art portrait of a woman

The right
expertise at
the moment
it counts.

When the moment needs expertise you don’t keep in-house, bringing it in turns a likely miss into real value.

Innovation only matters in the context of the strategic aim.
We never solve the wrong problem really well.

  1. Listen to the brief
  2. Understand the context
  3. Spot the connections

The black book

Pick a briefand watch it connect.

Proof

We have done this before.

Some of the organisations Nicole has delivered for.

Every client

A global car maker

The broadcast nobody thought possible.

A live address to every member of staff, in 19 countries and five languages. It had never been done. It went out live.

22,000 desktops

A soft drinks brand

A sound only teenagers could hear.

We met the people behind the technology two years before the brief arrived. When it came, we knew who to call.

Millions of downloads

Danone Early Life Nutrition

A supply chain day, run end to end.

“All the logistics and planning of the day were executed perfectly.”

Impact. 60 supply chain leaders from around the globe, who left more engaged and more confident.

One day

GoCompare

The launch of WeFlip.

We worked with GoCompare on the launch of WeFlip, its switching service.

Impact. WeFlip went live. The CEO credited NYC with “strong support at a critical time”.

2018 and 2019

See all the work
A woman sitting on a steel girder high above the city, a line of gold along the girder and down the join

The critical connection is the whole point.

How we work

We come in after
the strategy.
We stay until
it stands.

Plans fail in the handover, when nobody owns the people who make them real. We choreograph the right people to fit the strategy. That is the part we own.

Strategic partner

Group Partners. Nicole is part of its expert network, the senior specialists it draws in for each question.

Nicole Yershon in dark glasses
Nicole Yershon, the master choreographer.

A dancer seen from above on a dark floor, a gold arc sweeping round from the spark at the tip of her wand; inside the circle she draws, the black book turns: rings of experts around The NY Collective

Connectors

A trusted circle.

Nicole works with a trusted circle of connectors and entrepreneurs, many shared with the Group Partners Expert Network.

People found. Talent built. Connections made. Future discovered.

See the depth of the black book

In her words

Lines from Nicole’s writing.

  • Quote card: “And then, usually when I’m not particularly looking for it, something connects.” Nicole Yershon, from ‘So, what do you do?’.
  • Quote card: “Clients retain us for our network, judgment, and ability to connect the right people to the right challenge.” Nicole Yershon, from ‘Turning Disruption Into Advantage: The Wall That Predicted The Future’.
  • Quote card: “I work with an incredible black book of people and businesses who can make things happen.” Nicole Yershon, from ‘So, what do you do?’.
  • Quote card: “Then create something of value from the connection.” Nicole Yershon, from ‘So, what do you do?’.

Quote cards made for LinkedIn. Each line is Nicole’s own, and each card opens the post it comes from.

Rough Diamond by Nicole Yershon on a bright worktable with notebooks and coffee

The book

Rough Diamond.

Turning Disruption into Advantage in Business and in Life.

Nicole’s method since 2012 for finding the talent others overlook, and the people who open the door for it. It is also her best-selling book.

Buy the bookThe Rough Diamond programme

The rest of the site

The dream is alive.
Now let’s make it real.

Make the callAsk Nicole first