The NY Collective Good Questions Ask Nicole
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Resources

Everythingyou need.

Bios, photographs, headshots, talk topics and the brand, all ready to download.

Speaker bios

Short, medium and long.

Short

45 words

Nicole Yershon is a maverick, inspiration and the original ‘rough diamond’. She is at once an executor, a consultant, a coach, a speaker, a judge, a mentor, a ‘super-connector’ and Amazon #1 Best Selling author. She founded The NYC and, before that, the Ogilvy Labs.

Medium

95 words

Nicole Yershon is a maverick, inspiration and the original ‘rough diamond’. She is at once an executor, a consultant, a coach, a speaker, a judge, a mentor, a ‘super-connector’ and Amazon #1 Best Selling author. She founded The NYC and, before that, the Ogilvy Labs. Nicole is one of the Drum’s 25 Women Who Shaped The Digital Industry in the last 25 Years. She works on the front line of innovation, bringing organisations kicking and screaming into the 21st Century. She can call on a vast International network of startups, entrepreneurs and bleeding edge businesses.

Long

243 words

Nicole Yershon is a maverick, inspiration and the original ‘rough diamond’. She is at once an executor, a consultant, a coach, a speaker, a judge, a mentor, a ‘super-connector’ and Amazon #1 Best Selling author. Nicole is the founder of The NYC and before that the Ogilvy Labs, the dedicated Innovation unit of Ogilvy & Mather Group. Nicole is one of the Drum’s 25 Women Who Shaped The Digital Industry in the last 25 Years. She is also in Wired Magazine’s top 100, the first annual survey of Britain’s Digital Power brokers, and a Women in IT Finalist. She works on the front line of innovation, bringing organisations kicking and screaming into the 21st Century. She is rebellious and restless, a true entrepreneurial spirit. She spent years learning the fine art of intrapreneurship. She can call on a vast International network of startups, entrepreneurs and bleeding edge businesses. Where most of us say ‘why not’ she will already be halfway through doing it. Disruption presents many challenges and opportunities. Nicole turns both into advantages. Her Amazon Best Selling first book is ‘Rough Diamond: Turning Disruption into Advantage in Business and Life’. She is a Board Trustee for Ideas College and Creative Conscience, an Honorary Fellow of Ravensbourne University and a Fellow of the Royal Society of Arts. Nicole sits on several boards, judges, mentors and travels the world giving talks on many topics, from disruption and life to business transformation and behavioural change.

Photographs

Nicole, at work and in the world.

Newer editorial portraits, real-life pictures and stage shots. Each downloads at 1600px on the long side, the largest size held here; nothing has been upscaled.

Editorial portraits

Photography: Mel McVeigh, Wide Open Road Studio, 2026. Credit the photographer when you use these.

On stage

From Nicole’s talks. Ask Nicole before passing these to third parties.

Headshots

Nicole, on stage and off.

Each comes as the original plus 2000px, 1200px and a 600px square, where the original is big enough. Nothing has been upscaled, so a size the original can’t reach is marked as not available.

Download all originals (2.0 MB)
Nicole Yershon, on stage, the ny collective

On stage, The NY Collective

Nicole Yershon, on stage, turning disruption into advantage

On stage, Turning disruption into advantage

New photography coming soon.

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Nicole Yershon, on stage, inspiring change through creativity

On stage, Inspiring change through creativity

New photography coming soon.

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Nicole Yershon, doorway, full length

Doorway, full length

New photography coming soon.

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Nicole Yershon, street art wall, cap and hoodie

Street art wall, cap and hoodie

Nicole Yershon, wooden wall, sunglasses

Wooden wall, sunglasses

Nicole Yershon, graffiti wall, hat

Graffiti wall, hat

New photography coming soon.

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Nicole Yershon, painted wall, hat

Painted wall, hat

New photography coming soon.

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Profile images

Small and square.

The images Nicole uses as avatars. All are low resolution, so use them small: speaker lists, programmes, social cards.

Nicole Yershon, linkedin profile image, "maverick"

LinkedIn profile image, "Maverick"

New photography coming soon.

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Nicole Yershon, stylised portrait, black and white

Stylised portrait, black and white

New photography coming soon.

Original250 x 250, 11 KB2000pxNot available. Largest is 250px1200pxNot available. Largest is 250px250px square (largest available)250 x 250, 18 KB
Nicole Yershon, stylised portrait, sepia

Stylised portrait, sepia

New photography coming soon.

Original500 x 500, 23 KB2000pxNot available. Largest is 500px1200pxNot available. Largest is 500px500px square (largest available)500 x 500, 44 KB

Speaker topics

What Nicole talks about.

In her words: “Nicole is an expert generalist.” Her core theme is what works, “whether that’s about creating true creativity through culture, diversity, education or by bringing innovation and disruption in.”

  • Disruptive Technologies and how they get embraced or rejected in business
  • Transformation of large and small enterprise and what it really takes to make it work
  • Building teams that are motivated and capable of delivering on the challenge at hand
  • Solving the right problem, not solving the wrong problem really well
  • Connecting the dots that many do not realise are even there
  • How to spark creativity. Finding the right mix of diverse and non-traditional people and resources to make things happen
  • How to educate and inspire the enterprise and shift cultures and mindsets
  • Turning disruption into advantage, the Rough Diamond story
  • Innovation labs: how to build one, and why so many close
  • Intrapreneurship, and how to be an intrapreneur
  • Future talent, education and real diversity

Formats she works in

Logos and brand

The NY Collective, by the book.

One mark, used the same way everywhere. This is the short guide: the logo, the clear space around it, the smallest size, the colours, the type, and what not to do.

01

The mark

THE / NY / COLLECTIVE, set as one stacked block. White on black is the primary version. Black on white and white on deep teal are the alternates.

Primary: white on black
Black on white
White on deep teal

02

Clear space

Keep a clear margin on every side equal to a quarter of the logo’s height. Nothing else (type, edges, other logos) comes inside it.

The dashed line is the clear space: a quarter of the logo’s height, all round.

03

Smallest size

On screen, no narrower than 72px. In print, no narrower than 20mm. Below that, COLLECTIVE stops reading.

72px, the smallest
120px
200px

04

Colour

Black and white do most of the work. Gold is the spark, used only where things join. Teal anchors.

  • Black#000000The ground. Most of the brand sits on it.
  • Ink#0B0B0BPanels and cards on black.
  • White#FFFFFFType on black; the light bands.
  • Sodium Gold#FFC629The spark: only where things join. Pantone 123 C.
  • Deep Gold#8A6400Small gold type on white.
  • Deep Teal#0B3B40The anchor: footer, Next strip, logo tiles.
  • Signal Teal#8FD3D0Quiet accents and chips.

05

Type

Make the call.

Headlines: Archivo, 900, 78% width, tight leading.

Nicole connects the right people to the brief, then stays until the work stands.

Body: Atkinson Hyperlegible, regular, generous line height.

06

Do and don’t

Do use white on black.
Do use white on deep teal.
Don’t stretch or squash it.
Don’t recolour it, not even gold.
Don’t set it on a busy picture.
Don’t add shadows, outlines or effects.

The book

Rough Diamond, in 3D.

Renders of the paperback made from the real cover, for slides, posts and event pages.

Rough Diamond by Nicole Yershon, a 3D render of four paperbacks in a pile with one standing beside them

Useful facts

For organisers and press.

Contact

Email nicole@nicoleyershon.com.
Speaking enquiries through Chartwell Speakers: enquiries@chartwellspeakers.com (from her post on speaking).

Social

Books

Rough Diamond: Turning Disruption into Advantage in Business and Life. Amazon #1 Best Seller. Paperback · Kindle · The Rough Diamond page. Republished October 2022.

Credits

  • Founder, The NY Collective
  • Founder of the Ogilvy Labs, Ogilvy & Mather Group (WPP)
  • Earlier at GGT, Simons Palmer and TBWA
  • The Drum: 25 Women Who Shaped The Digital Industry in the last 25 Years
  • Wired Magazine top 100, Britain’s Digital Power brokers
  • Women in IT Awards 2018, Editor’s Choice finalist
  • Honorary Fellow, Ravensbourne University
  • Board Trustee, Ideas College and Creative Conscience; Chair at Creative Conscience
  • FRSA, Fellow of the Royal Society of Arts
  • Chaired committees for the BBC Online Advisory Board and Nesta
  • Judge, Cannes Lions Innovation awards, 2016

Please ask Nicole before passing any of these images to third parties.