FUTURE PLAY
What an incredible week.
Such creative talent, connections with great people, and excitement at every turn. A genuine partnership with London Tech Week and UAL Creative Computing Institute. It was widely described as the highlight of the show.
WHERE TECHNOLOGY AND CREATIVITY INTERSECT
London Tech Week is proud to announce the launch of Future Play, a new feature at the heart of our show that focuses on technology enabled interactivity.
We’ve teamed up with the highly respected UAL Creative Computing Institute, harnessing their creative technology discipline to deliver a series of truly interactive experiences at the centre of the exhibition floor that illustrate the intersection of creativity and technology.
This feature will run across all 3 days of the Olympia event, so feel free to drop by to immerse yourself in the cutting-edge intersection of creativity and technology.
20 STUDENTS / 9 PIECES
Drawing from across the diverse cohort of fashion, art, photography, design and media students we see how computational power becomes creative energy, revealing new possibilities through human ingenuity and technological capability. Each piece invites participation, creating unique moments where viewers become collaborators, their interaction shaping and transforming the work in real-time. It's a space where code enables art, where digital is the norm, and where the next wave of innovation emerges through the power of creativity and experience.
Showcasing work from students, researchers and alumni featured in the immersive Future Play experience at London Tech Week, this collection explores dynamic work developed at the intersection of creativity and technology.
Technology and creativity have always been closely linked. Yet, in today’s world of constant tech innovation, creativity can go unnoticed.
This is a story of constant reinvention. We have seen it in Man Ray's groundbreaking photographic techniques, Nam June Paik's pioneering video art, and in Refik Anadol's AI-driven immersive installations. Each new generation finds new ways to adapt, reimagine and harness technology as powerful means of expression.
Today, contemporary artists and designers manipulate code, utilise algorithms, exploit artificial intelligence, and engineer interactive systems to craft and create experiences seemingly impossible just a few short years ago. These aren't passive experiences — they're living, breathing pieces that uniquely respond and evolve with each interaction: drawing audiences, as participants, into the creative process itself. Yet, despite these advanced tools, the works explore many of the same fundamental themes that have always driven creativity — personal expression, human connection and cultural and global perspectives.
This inaugural Future Play at London Tech Week epitomises these explorations through the work of UAL Creative Computing Institute. Drawing from across the spectrum of art, design, fashion, photography and media students we see how computational power becomes creative energy, revealing new and expanding possibilities at the intersection of human ingenuity and technological capability. Each of the works invite engagement, create unique moments where viewers become participants; their interactions shaping and transforming the piece in real-time.
Future Play is a real-world space where code enables art, where digital is the norm, and where the next wave of innovation emerges through the combined power of creativity, computational technologies and participatory experience.
About the curator
The works in this collection feature in an immersive interactive installation at London Tech Week 2025, and are produced by students, alumni and researchers from across UAL Creative Computing Institute’s (CCI) diverse range of courses. CCI collaborates with industry partners to provide students with opportunities to work on live projects, ensuring they're ready to make an impact in the creative tech industry when they graduate. Find out more about collaborating with CCI on the Institute’s website. London Tech Week is an annual event designed to bring together the innovators creating the technologies of the future, the investors who fund them and the enterprise tech leaders who adopt them.Find out more at londontechweek.com
