I’m thrilled to step into the role of Chair at Creative Conscience, where creativity, technology and social purpose collide to spark real-world change.
As we gear up for the 2026 Tech & Digital Awards, I’m especially excited by the groundbreaking potential on display: students are now harnessing AI, VR, blockchain and more to reimagine business models, reshape communities and tackle urgent environmental and social challenges.
In projects like our “Total Recovery” campaign, we saw how digital storytelling can unify young voices across continents, inspire resilience and drive tangible impact. This year, I’m looking for ideas that go further—solutions that leverage cutting-edge tools to unlock new markets, create entirely novel value chains, or transform how we measure success.
It’s at that sweet spot—where strategic insight meets creative experimentation—that true innovation thrives.
For the students and early-career changemakers entering our Tech & Digital Awards, the message is clear: seize this moment. You have unprecedented access to platforms, data and networks—use them to prototype, iterate and prove concepts that blend profit with purpose. Whether you’re building a decentralized energy marketplace or an immersive learning environment for underserved communities, you’re shaping the future of business.
September’s Awards ceremony will celebrate those bold intersecting ideas. As Chair, I’m proud to champion a new generation of makers and thinkers who see technology not as an end in itself, but as a force multiplier for creativity and positive impact. Together, we’ll shine a spotlight on ventures that redefine what’s possible—and inspire the world to imagine business as a force for good.
Total Recovered campaign conceived by Orb, produced by Creative Conscience and L&Co, developed by Voodooh and Nicole Yershon, and designed by recent Leeds Arts University creative advertising graduate Megan Williams.
The campaign provides a running tally of people known to have recovered from COVID-19 worldwide, and it pulls forth a doubly inspiring message by refocusing some of the grim language so often associated with the disease. Campaign creative dynamically updates, drawing live global recovery data sourced from Johns Hopkins University, the World Health Organization, and the Centers for Disease Control.
