The Fearless Breakfast
Teasers in social media will lead up to the event. The dates and the place the time interspersed with each teaser over a series of days. Each teaser will add some of the remarkable facts about Mike Yershon - the game changer.
These facts can be taken from the ‘riff’ we’ve already built or from the Dave Trott articles in the link below.
There can be many variations on this theme and further copy and RSVP’s can be added. Once again the idea would be that a soundbite or quote in the same style would be the teaser/slug that accompanied these.
We can also have fun with the directions to reinforce the fact this is an event and experience. The branding is heavily NYC and ‘ a fearless breakfast’. This would show the competence and media savviness of the NYC capability and promote the game changer in the process.
The whole thing can be packaged as an Eventbrite and mailed and syndicated in countless ways by all of us with large LinkedIn and other social media networks.
The Full Monty
Towards the later stages the whole event invitation would be able to go out with a blast and peoples attention would by then be at peak recall.