Before bringing in a skill we focus on knowing what's really needed. It means properly understanding what the vision, strategy and future blueprint is.
This means we don't solve a problem just because it feels good or what we've always done -but bringing in the right skills when we know what the challenge actually is.
Within the NY Collective we've created 4 major focus areas.
The discovery and understanding part - the execution and design/development part, the media and marketing transformation part and the education and people transformation part. Each part will bring in the wider skills as required. Each business can operate independently and there's usually a sequence to how we engage. Whatever the challenge.
The main challenges fall into the following 5 areas: