Nicole Yershon
DIFFERENT RULES
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The Ad Collective®

The demand for our attention is extreme. And extreme is the pressure on the industry that serves it. Let’s define that industry as Advertising & Media. And let’s say, for brevity, that Advertising makes the ads and media gets these ads in front of the right audiences.

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John Caswell
Turning Disruption To Advantage

It's that disturbance or problem which can interrupt an event, activity, or process. That's according to the dictionary anyway. And people let it happen. The trick is getting out ahead of it and being prepared. Well, that's the hard part. And we are just as focussed on the advantage part. So here's a check list of what we think it takes. In a world where strategy lasts about a week the best strategy is to be prepared.

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John CaswellComment
The New Normal

The NY Collective was designed to solve business challenges. LFH&Co. for example brings the future forward — between us we turn disruption into advantage. And we have proven experience — we do it intelligently with a business model designed for this decade — we leverage the best resources wherever they are on the planet.

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John Caswell