Client Programmes & Campaigns
Nicole Yershon acts as a consultant for businesses and their agencies on all types of client project. This work covers a wide range or programmes and campaigns in need of execution and innovation expertise.
XVIII Havas & EDF Startup Weekend
As part of The Drum's annual Do It Day, EDF hosted a Startup Weekend in Manchester with Havas XVII. Nicole facilitated the relationship between the client, the agency and the entrepreneurs during the event; acted as an advisor to the ideation process, and managed the busy media partnership.
Working With Boutique Agencies
Nicole acts as a business advisor and inspiration to small media and creative agencies looking to up their innovation capacity and offerings for clients.
Example: RT Brand Communications
With RT – a boutique strategic brand-building agency based in Dorset – Nicole was brought on board to raise the profile of the brand, grow their wider network, help develop valuable new business engagements and support senior recruitment. Hear Nicole talking about here consulting with RT Media, here.
The NY Collective as a whole and Nicole herself can be commissioned to host (or take part in as an expert) workshops and specific activations for clients looking to explore transformative programmes and exploit their innovation opportunities.
The NY Collective and it's global 'network' allows for wide collaboration across all sectors and expertise requirements. NYC is in business to solve client needs and in particular when the client demands a crack team.
Unilever & Tesco Innovation Day
Unilever hosted Executives from Tesco for an immersive innovation workshop focusing on key needs for the future of retail. Nicole was brought on to facilitate the segment on disruptive thinking, ensuring all parties were involved and encouraged to think wider than their daily remit.