Nicole Yershon is a maverick, inspiration and the original rough diamond. She is, at once a consultant, speaker, author, judge, mentor and connector. She works on the front line of innovation - bringing organisations kicking and screaming into the 21st Century. In that sense she properly defines disruption.
She is rebellious and restless - a true entrepreneurial spirit. She can call on a vast International network of startups, entrepreneurs and bleeding edge businesses.
Where most of us say ‘why not’ she will already be halfway through doing it.
She brings attitude and hard earned experience to the way business now needs to think and work.
Disruption presents many challenges and opportunities - Nicole turns both into advantages. She is not content unless the client receives impact and return on their investment. Always delivering measurable value to the business.
Nicole is the founder of Lab For Hire™ and before that the Ogilvy Labs – a dedicated Innovation unit of Ogilvy & Mather Group. Part of WPP Group plc.
Nicole's first book, 'Rough Diamond: Turning Disruption into Advantage in Business and Life', is out this November.
Just a few of the clients she has worked with over recent years. Amex, IBM, BP, Crimestoppers, Selfridges, Unilever, BA and Wetherspoons.
Nicole also works with many pioneering businesses around the world. For example Appear[Here], Microsoft Ventures, IBM Smartcamp, Cisco Big Awards, Collider and Blippar just to name a few.
Nicole sits at the complex and vital intersection between business, creativity, technology, marketing and the future.