RESTORING BALANCE
2022/23 - IT’S BEEN AN INCREDIBLE YEAR
I’ve introduced new technologies/innovative thinking to small and large businesses for nearly three decades. I would say YES and (one way or another) get things done when the overwhelming headwinds were in the other direction.
It wasn’t easy. (To say the least)
I’VE SPENT A YEAR RESEARCHING
“The danger is that if we invest too much in developing Al and too little in developing human consciousness, the very sophisticated artificial intelligence of computers might only serve to empower the natural stupidity of humans.” - Yuval Noah Harari
I Coudn’’t Have Put It Better Myself
Besides my traditional work, I’m working with leaders, teams and clients everywhere to help restore the balance.
In far too many cases, the pendulum has swung so far, and we must correct it.
We are at risk of ignoring the incredible capabilities we already have.
We’ve been helping clients shift the balance back. We are helping them realise the value of both sets of technology in their business - HUMANS AND TECH
HUMAN AS TECH
PEOPLE ARE INCREDIBLE TECHNOLOGY - WE BUILD INCREDIBLE TECHNOLOGY - BUT IF WE’RE NOT CAREFUL, WE ARE DANGEROUSLY OUT OF BALANCE
We have incredible ability.
We use tools and skills to change our environment and do what we need to achieve our goals. We have physical, mental, and social abilities that help us to improve our surroundings and change them.
But increasingly, in some cases, we are at risk of allowing technology to reduce our scope and imagination.
SEE JUST SOME OF THE GROUND I’VE COVERED BELOW:
We, humans, invented every single technology out there.
And I’ve spent my entire career figuring out what’s the best and why it does or doesn’t help.
It’s us, humans, that make it work.
And we have some of the best technologies of all of them, but we have stopped using them so many.
CREATIVITY, INTUITION, INGENUITY, IMAGINATION, VISION, AND SO MUCH MORE.
CLICK TO FIND OUT HOW I CAN HELP YOU AND YOUR BUSINESS
NYC - A GLOBAL COLLECTIVE - A NETWORK OF SKILL AND TALENT - WE DELIVER EVERYTHING - FROM COACHING AND MENTORING - ONE TO ONE OR GROUPS - ENLIGHTENMENT SESSIONS, DIVERSITY PROGRAMS - WORKSHOPS, TALKS, PROBLEM-SOLVING, CREATIVE ADVANCEMENT - INSIGHT FEEDING - LAB CREATION - AND MUCH MORE
INTRODUCTION
NEW TECHNOLOGIES, NEW DYNAMICS, NEW MARKET PRESSURES. IT’S VERY EASY TO THINK THE WORLD IS STACKED AGAINST YOU.
Wherever you turn business leaders are struggling with outdated technologies and systems designed for a previous time. What is often needed is an objective perspective that understands the situation and works alongside to make things happen.
Whether strategy, creativity, standing up an innovation lab or bringing fresh thinking and innovation into the business - we make it happen.
That's the benefit of working with the NY Collective
NICOLE YERSHON
TECHNOLOGIES ARE POWERFUL BUT IN HARMONY WITH HUMANS THEY’RE UNBEATABLE.
Nicole Yershon is the founder of The NYC and before that the Ogilvy Innovation Labs – the dedicated ‘future thinking’ unit of Ogilvy & Mather Group. Part of WPP Group plc. Before that working with some of the leading Marketing Agencies in the world - GGT, Simons Palmer and TBWA.
Nicole soon learned that all the expertise needed to survive in the business world isn’t ever under one roof.
A BIOGRAPHY
READ WHAT DAVE TROTT SAYS:
“The act of creation is about making something happen, from nothing. That’s creativity. Just making things nicer isn’t creativity. That’s styling. As Edward de Bono said, "There are lots of people calling themselves creative who are merely stylists." Nicole Yershon is genuinely creative. She makes stuff happen, often from nothing.” - Dave Trott
I built an Innovation Agency inside a global agency. It won plaudits and prizes over the 17 years of its existence. But it got closed down by the same mentality I’ve fought every day since. Ironic that an innovation lab gets closed down through lack of innovation.
"Things happen so fast that the old rules don’t work anymore. It doesn’t take a PhD. to figure that. What it takes is the balls to change it up and make new rules to get stuff done. Maybe it takes a woman to call time and bust the conventions that keep these old rules in place, I’m not sure, but I knew it could be far better — and anyway nobody managed to stop me." - Nicole Yershon
It made me write a book about my experiences — and build a brand new kind of business.
The Amazon #1 BestSeller
ABOUT
THE MAVERICK, ALCHEMIST, CHOREOGRAPHER AND ORCHESTRATOR.
Nicole Yershon is a maverick, inspiration and the original ‘rough diamond’. She is at once an executor, consultant, coach, speaker, judge, mentor, a ‘super-connector’ and an Amazon #1 Best Selling author.
Nicole is one of the Drum’s 25 Women Who Shaped The Digital Industry in the last 25 years. Wired Magazine’s top 100 - first annual survey of Britain’s Digital Power brokers. A Women in IT Finalist.
She works on the front line of innovation - bringing organisations kicking and screaming into the 21st Century. In that sense, she correctly defines disruption. And when that’s done, making it happen.
